What Patients Want
Differentiating your hospital or ambulatory surgery center in competitive markets really comes down to identifying what prospective patients are looking for. Surgical patients “shop” facilities for the best physicians and treatments and take referrals from friends and trusted physicians before selecting their site for an orthopedic procedure.
Jim Stilley, CEO at Michigan Orthopedic Surgeons, draws on his success competing in the challenging Detroit market to offer tips for other administrators in the article How a Superior Postoperative Experience Differentiates Your Facility from the Competition. He discusses:
- Factors that contribute to a highly competitive market
- The key to succeeding in a competitive market
- Tips for differentiating your facility